The Toyota effect: DFW a beacon for companies from Japan and beyond

North Dallas - Toyota_headquarters

Toyota Headquarters under construction in north Texas. Photo courtesy of Dallas Morning News.

Article by 

Call it the Toyota effect.

Two years ago, when Toyota said it was moving its U.S. headquarters from Southern California to Plano, the announcement made national headlines. The automaker was bringing up to 4,000 jobs and investing hundreds of millions of dollars.

With its stature in Japan and beyond, the move validated Dallas-Fort Worth as a business base for international companies. Six months later, officials went to Torrance, Calif., then Toyota’s U.S. home, and held a seminar titled, “Why DFW now?”

About 50 Japanese firms attended and a similar program is planned for this fall in New York.

“They all wanted to know, ‘What does Toyota know?’ ” said Mike Rosa, senior vice president of economic development for the Dallas Regional Chamber.

Toyota has plenty of company here. Kubota Tractor followed a similar path to Grapevine and Trend Micro came a year earlier to Irving. Both are based in Japan and had a U.S. headquarters in California.

In 2012,  Dallas-Fort Worth had 112 Japanese firms with regional HQs or operations. By April, the number was 164, with 20 additions since last summer. Read More >